Artisan baker Paul Hollywood ready to share secrets with local fans!

IF you want to know how to make your dough rise or how to avoid a soggy bottom – then artisan baker Paul Hollywood will be on hand to answer your questions in person.

Paul will be sharing his baking secrets, tips, tricks – and even the odd bit of TV show gossip – during his appearance at the Peterborough Autumn Food and Country Fair next month, taking centre stage at the event’s new indoor cookery theatre, with demonstrations, inspirational commentary and book signing.

“I may even get one or two people up on stage,” said Paul – who will be at the Fair at Peterborough Arena and East of England Showground on Sunday October 11.

“The thing I love about doing live shows is the interaction – teaching people as much as possible about baking and passing on some valuable tips, be it about bread, pastry or anything they enjoy making.”

Paul’s appearance at the event is a coup for organisers, as this is one of only four scheduled live appearances in his calendar this year.

But fans will have the chance to see more of Paul next year, with plans for a 2016 tour of around 20 dates currently being talked about – involving lots of live cooking!

However, Paul admits that when he is at home, it is his wife Alexandra who does most of the cooking. “I don’t cook very often, but my favourite thing to bake is croissants – eaten warm on their own, or with a little bit of jam!”

Encouraging children to bake is something that Paul is passionate about, particularly through his work with Grain Chain, an organisation which provides educational resources about how grain is grown, harvested, milled into flour and baked into bread.

He said: “As a kid I loved baking with my dad and I have just as much fun now baking with my son. It is key to tell kids what goes into food – what is good for them to eat and what isn’t so good, but is ok for a treat.

Getting kids involved in baking from a very young age is so important, encouraging them to bake something which is easy for them to make and that they will enjoy eating.”

And Paul will have the chance to see some budding bakers in action at the Fair, thanks to the works of the East of England Agricultural Society’s Kids Country team.

This year, youngsters will have the chance to make and eat pancakes throughout the day (with Paul revealing his favourite filling is sugar and lemon).

Away from baking, Paul has a passion for cars and motorsports and has been behind the wheel at a number of races this year on the famous circuits of Silverstone, Brands Hatch and Le Mans.

His love of cars will see him take part in the British GT Championships next summer.

As the countdown to the Fair intensifies, Paul says this will be his first visit to the area (his only connection to Cambridgeshire is an uncle who was once a vicar in Royston!).

I’m really looking forward to meeting people from around Peterborough and Cambridgeshire and those who will be travelling to the event from further afield, including Leicestershire and Lincolnshire – and signing their books and anything else they may bring along!”

And he may also share some out-take secrets involving his television co-judge Mary Berry and presenters Mel and Sue.

Paul will be taking part in three demonstrations throughout the day at 10.30am, 1pm and 3.30pm – with tickets selling fast.

Other attractions for 2015 include:

  • NEW: Daring demonstrations from the exhilarating 3SIXTY Bicycle Stunt Team
  • Return of the popular Wisbech Shire Horse Show
  • Companion Dog Show and other canine events
  • Appearances throughout the day from Paddington
  • East of England Giant Vegetable competition
  • Exhibitions of rare breed cattle, sheep, pigs and goats
  • Donkey Rides
  • The Supreme London Championships Small Livestock Show, billed as the rabbit world’s equivalent of Crufts
  • Pigeon display
  • Food hall with sampling and wine tasting
  • Dozens of trade stands and craft fair
  • Kids Country events for children – including pancake making
  • Classic car and vintage tractor displays.

Peterborough Arena event manager Kerry Buttriss said: “We are absolutely thrilled to be welcoming such a high profile celebrity like Paul Hollywood to the event.

“We wanted to introduce some new elements to the Autumn Fair this year, hence the new name, to widen its appeal to the public and families whilst maintaining many of the features which people love about the event, and come back year after year to enjoy.”

There is free parking and the event runs from 8am until 4pm. The East of England Showground is located just off the A1 at Alwalton near Peterborough.

Click here for details about the show and how to buy tickets.

Note to Editors:

The Autumn Food & Country Fair (previously Autumn Show) has been running for approximately 38 years. It was initially started by a Skegness poultry breeder and enthusiast.

The show – originally called the ‘Small Livestock Show‘ – then grew into a rare breeds event, which was later joined by the Wisbech Shire Horse Show.

The show has continued to grow into what has become an extremely popular one-day event, and is titled as a great, country family day-out.

Peterborough Arena is a premier multi-purpose venue in East of England, hosting indoor shows, outdoor shows, conferences, trade exhibitions, concerts, corporate events.

For further press information please contact Cetti Long at Media Matters on (01733) 371363 or email, or the Peterborough Arena team on (01733) 363500 or email Kerry Buttriss